Kreit is a small design firm, from lovely Estonia!

Helping businesses to solve challenges in digital product usability & brand visual identity – since 2014.

Many great influencers met on the way, like: Don Norman , Aaron James Draplin, Sean McCabe, Chris Do & Jose Caballer and Steven Bradley – to name only few, who also acknowledge & help self-taught professionals.
Thus far, the journey has given many good & fun collaborations with other likeminded and motivating people. Again, naming only few: Dux, Garage48 and YourDesignWorks – and this is only a start, for sure!

Goal is to make the world a better place!

Okey, okey, in all seriousness, there are a lot of products and services moving around, that are confusing, complicated and/or hard to use or businesses who lack coherent and consistent identity.

Would You agree, that helping to create something to be more simple, accessible, easy to use and relatable to a certain company, can make one want to choose that particular product or service more and possibly trust to choose it again in future or suggest to a friend?

Would You agree, that this helps to make the world a better place?

Kreit believes this strongly and therefor strives to solve these challenges, together with the businesses, for the businesses!

Typical project flow ...

  • 01


    core paintpoints, risks, value opportunities, goals, expectations, priorities, deadlines, conditions

  • 02

    Researching & Analyzing

    product/service users, market, competition, limitations, opportunities

  • 03


    Moodboards, sitemaps, layout, content hierarchy, users flow, journey maps, sketching, lo-fi prototypes

  • 04

    Testing & Iterating

    with users, in context, A/B tests, cart sorting, etc against set goals

  • 05

    Finalizing & Delivery!

    hi-fi or live prototypes, style guide, cvi, ALL files, instructions, guides, etc

  • Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.

    — Steve Jobs