Kreit is a small design firm, from lovely Estonia!
Helping businesses to solve challenges in digital product usability & brand visual identity – since 2014.
Many great influencers met on the way, like: Don Norman , Aaron James Draplin, Sean McCabe, Chris Do & Jose Caballer and Steven Bradley – to name only few, who also acknowledge & help self-taught professionals.
Thus far, the journey has given many good & fun collaborations with other likeminded and motivating people. Again, naming only few: Dux, Garage48 and YourDesignWorks – and this is only a start, for sure!
Goal is to make the world a better place!
Okey, okey, in all seriousness, there are a lot of products and services moving around, that are confusing, complicated and/or hard to use or businesses who lack coherent and consistent identity.
Would You agree, that helping to create something to be more simple, accessible, easy to use and relatable to a certain company, can make one want to choose that particular product or service more and possibly trust to choose it again in future or suggest to a friend?
Would You agree, that this helps to make the world a better place?
Kreit believes this strongly and therefor strives to solve these challenges, together with the businesses, for the businesses!
Typical project flow ...
core paintpoints, risks, value opportunities, goals, expectations, priorities, deadlines, conditions
Researching & Analyzing
product/service users, market, competition, limitations, opportunities
Moodboards, sitemaps, layout, content hierarchy, users flow, journey maps, sketching, lo-fi prototypes
Testing & Iterating
with users, in context, A/B tests, cart sorting, etc against set goals
Finalizing & Delivery!
hi-fi or live prototypes, style guide, cvi, ALL files, instructions, guides, etc
Some people think design means how it looks. But of course, if you dig deeper, it’s really how it works.
— Steve Jobs